top of page


Generation Esports and Playfly Esports Lead the Expansion of Esports and Curriculum Opportunities for High School Students and Schools

We are partnering with Playfly Esports, an industry-leading media and advertising organization that connects brands with esports fans and provides strategic solutions, to enhance competitive and scholastic esports at every level. As the industry leader in scholastic esports, we will operate and service Playfly Esports high school state association partners. The strategic alignment kicks off with support for the Arizona Interscholastic Association (“AIA”), Washington Interscholastic Activities Association (“WIAA”), and Louisiana High School Athletic Association (“LHSAA”).

“Generation Esports helps us to truly deliver a comprehensive scholastic esports solution that includes competition, curriculum and coaching resources,” said Charles O’Donnell, VP of Playfly Esports. “Our business is built on the trust of our partners, by adding GenE’s capabilities & expertise we are able to optimize execution for those active communities and it allows us to scale to more states in a meaningful and, importantly, a sustainable way.”

In addition to being the competitive operator for Playfly Esports high school properties, Generation Esports will provide its innovative and purposeful Gaming Concepts curriculum to all Playfly Esports partners. The accredited and peer-reviewed curriculum draws from CTE, ISTE, and SEL standards. Since 2018, schools using Gaming Concepts have reported improved grade point averages for students and attendance increases of up to 10%. With the ability to use Gaming Concepts, Playfly Esports has become the first sports marketing and media company to provide gaming-led curriculum to its partners, continuing its trend as an innovative leader. In addition to its increased focus on high school esports, Playfly Esports continues to operate the largest collegiate league in North America, NACE Starleague. The league supports more than 700 colleges and over 13,000 students, as it advances the competitive experience for student-athletes and provides them with an ideal place to showcase their skills.

“We always believed that video games could empower positive change in schools,” said Generation Esports co-founder and CEO Mason Mullenioux. “Our partnership with Playfly Esports allows us to continue to be able to deliver on that and showcase why video games and esports are fundamentally important in providing the next generation with opportunities in their careers, in the classroom, and in their social life. Education, gaming, and sports have traditionally been treated as three separate paths in schools. We’ve changed that dynamic and it continues to resonate incredibly with overwhelmingly positive results for individuals and schools.”

“Playfly Esports is the pinnacle of esports marketing and we are excited to be able to support them and their partners with the opportunities that we have,” said Jon Bukosky, Chief Commercial Officer at Generation Esports. “It’s a one-of-a-kind experience that is exciting because it fuses the best of traditional sports, esports, and now education into one holistic opportunity.”

Generation Esports and Playfly Esports kick off their relationship this fall with the former fully operating dedicated competitions for Playfly Esports’ state athletic associations, while also supporting their efforts to participate in the Fall and Spring Majors of HSEL. In addition, distribution of the Gaming Concepts curriculum begins immediately to Playfly Esports partners and will continue to expand alongside the curriculum, with eight more courses on the way over the next year.


bottom of page