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Generation Esports and Belong Gaming Arenas to Bring Unique In-Person Experiences to Schools Around the Country

As in-person events continue to return, Generation Esports, a worldwide leader for gaming communities, where gamers can connect, compete, and learn together, and Belong Gaming Arenas, a subsidiary of global gaming and technology company Vindex, are partnering to provide in-person gaming experiences for schools to take part in. Using Belong’s state-of-the-art gaming arenas, Generation Esports will take LAN’s to the next level across a variety of events in the near and long-term future. In addition, all participants in Generation Esports’s top communities, the High School Esports League (HSEL), Middle School Esports League (MSEL), and Military Gaming League (MGL), will get exclusive arena discounts.

“We could not be more excited to work with such an innovative company as we constantly look to enhance the esports experience,” said Jon Bukosky, Chief Commercial Officer at Generation Esports. “Students, educators, and parents from all over the country will not only get a chance to compete in these events, but also get special access to exclusive discounts, opportunities, and access at Belong’s amazing arenas.”

With national, regional, and one-off competitions planned, Belong Gaming Arenas will be at the center of many of these efforts to usher in a new wave of gamers with unprecedented experiences. The arenas provide the latest in technology for gamers to take advantage of, whether for competitions, practices, or casual play with friends and family.

three kids playing games on a row of computers

“Belong Gaming Arenas is committed to building communities through casual and competitive gaming experiences, and Generation Esports is an ideal partner in extending that ethos,” said Wim Stocks, SVP of Partnerships and Commercial. “Through this partnership, we are able to provide more opportunities for students, educators, parents, and service members to participate and interact. It’s an exciting time for the gaming and esports industry as two major players come together.”

The partnership kicks off immediately across all of Belong’s U.S. locations for HSEL, MSEL, and MGL members to take advantage. Current locations include:

  • Columbus, OH

  • Franklin (Nashville), TN

  • Grapevine (Dallas), TX

  • King of Prussia (Philadelphia), PA

  • Pearland (Houston), TX

  • Schaumburg (Chicago), IL

About Belong Gaming Arenas

Belong Gaming Arenas connects communities of gamers through its international network of experiential gaming centers and digital platform, where they come together to celebrate their love of gaming recreationally and competitively. Since 2016, Belong has provided an inclusive environment for gamers of all types, with an interconnected digital experience that allows them to play with others across its 27 locations throughout the United Kingdom and new locations rolling out across the United States.

Belong is a subsidiary of Vindex, the leading global technology company powering the future of esports and gaming. Vindex acquired the Belong Gaming Arenas brand and all associated IP from GAME Digital Ltd. in July 2020.


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